http://www.livemint.com/2011/09/18233447/Sustainability-the-next-busin.html?h=B
Historically its been the case that business and environmentalism have not usually gone hand in hand. Its mostly because in order for a company to be environmentally friendly, that usually means that the company would have to pay more money. It is cheaper for a company to use gasoline as a fuel source (or at least it was) than to use solar power and have to go through the trouble of building solar panels which are not easy to make. This article says that business executives are now realizing that sustainability actually fits in well into a business model. It is more advantageous for a company to turn to renewable resources for energy than to continue using oil which has a rising price due to its increasing scarcity. Also, governments are giving tax incentives to companies that maintain an environmentally friendly agenda.
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